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Anna Hazare's movement against corruption must surely rank as the most television and written about the event of the year, with the mass media gives it non-stop coverage. Newspapers on the whole is more nuanced, although most of them succumb to the agenda by their fraternal counterpart television.The print media has invented new ways of catching the viewer attention, in the teeth of the continuous and live report on television had to be kept.Therefore, it is innovative headlines wrote, like "All roads lead to Annapolis," a reference to the vast Ramlila grounds in central Delhi where the Gandhian sit on his indefinite fast. The devil was in the detail. Viewer and reader attention had to be captured at all costs.Jan Lokpal movement in August managed to put the government on the back foot more than the agitation in April did. 

Anna Hazare had not been arrested, could not much to write about the movement and also found it difficult to increase the rate for a fortnight to maintain. The arrest, the pen and the momentum to the movement, along with media coverage. The government has the impact of the television event underestimated: with each successive day of delay, the more harsh news, news anchors and reporters on the ground more hysterical, and the public response accordingly nervous.For the youth, spurred by a sense of duty, but with possible unemployment and a field's future in the face, the movement against corruption is the perfect antidote for their frustrations. It was amorphous, it has no political strings attached, and, above all, someone else was fasting. After all, that the movement is expected of them, a burning desire to do something for India. "There was no complicated questions, and corruption, or bhrashtachaar as a single idea is easy to understand and that response. Therefore, besides the occasional voice of sobriety, the space for a rational debate was just not there. And great, the only town deeply involved in the movement for Anna Hazare's own Ralegan Siddhi. Very rural India, collapses under the weight of a double-digit food inflation was the discourse.The mass media, especially television, on if it was due to their efforts alone that the agenda of corruption, especially the government of corruption, was incorporated. Surprisingly, those who are slightly different harangued and berated for failing to make the deployment of television history seen. It was no surprise that Hazare repeatedly thanked the media, on the day he broke his fast. For the TV channels, organizers camps coverage to ensure uninterrupted. It was, after all, a 24-hour show. One member of Parliament appropriately summarized the viewer fatigue caused by the nonstop coverage and a plaintive request to the government to do something about the "dabba", which means that TV does.Apart from a few writers in print, no one looks at the features of the Jan Lokpal Bill and the issue of corruption, but in a basic sense. Sections of the print media have a decent job compared to political parties had to say on Jan Lokpal Bill, including some of the not too positive aspects. But the rest chose to juxtapose the fast and the issue of corruption as a game between Jan Lokpal Bill and the Government's Bill.
There is no denying that a good part of the mobilization, due to television coverage and social media Facebook and Twitter. The Ramlila grounds, Azad Maidan in Mumbai and Bangalore in Freedom Park almost became household words. Those who are curious, and many have turned a peek at what happened to incorporate. The basic appeal to people to participate in the movement was simple and uncomplicated. In July, as the build-up for the August program, the Indian anti-corruption movement described him on the internet as a non-violent and peaceful movement against corruption. "Any person who has a burning desire to do something for India to participate in the movement. No one is a representative of Anna Hazare. More than 570,000 people in India has been supporting the movement. There are no branches of this movement as It's not a Sangathan / NGO or any organization. The aim is to provide a well-organized communication structure developed to enable the free flow of ideas .... The IAC movement has more than 60,000 fans on FB and more than 3300 followers on Twitter profile, "he saidA number is given, which asked people to a missed call to give their phone, an SMS will be sent to them with details of the agenda on a daily basis.According to the digital brand management firm Pinstorm, which tracks an Indian online entities daily and ranks their impact on the basis of their impact on the social networking sites like Twitter and Facebook, the IAC movement among the top 10 online entities, including MTV. By August, the power of the IAC's fan movement swollen six-digit figures. According to another media services agency ZenithOptimedia Private Limited, and as quoted in the media, the genre of news channels in the 12 days that Anna Hazare fasted.The time spent on watching news also doubled and extended went up.Nobody could the organizers of the movement for media control their debt.The question is why the media allowed themselves to be willing managed, without any difficult questions to pose. During Anna Hazare's fast Bharatiya Janata Party (BJP) spokesmen hardly ever cleared their party's position on the bill Jan. Lokpal, but no anchor found it worthwhile. The view from the left were not given enough space in the electronic media, though some of the points they raised and approved by the Jan Lokpal team. Interestingly, a member Team named Anna, a little appreciation, that while the left has been clarified his stand, the BJP did not. The emotional appeal of a 74-year-old man "down while a government Nero looked at was the dominant theme of the coverage. Meanwhile, the crowd swelled at the Ramlila grounds, comparisons are made in Tahrir Square and Jasmine Revolution.The fast on August 28, but TV channels do not take a break. On August 31, when Anna Hazare is discharged from the private hospital in Gurgaon, where he was allowed, television crews followed him everywhere, some even on board the Kingfisher flight to Pune and ray photographs of a dut Hazare. The viewers were told that "South Indian food was and he just kheer". Breathless reporters the next few hours discussing whether he "Ganesh Chaturthi" in Ralegan Siddhi or four would spend the night in Pune.Almost all TV channels covering Anna Hazare's movements live, all claiming that the coverage "exclusive" was.
"Will he or he will rest the program in his town to live?" Was the question a reporter rhetorically made. As he said, viewers were clueless. Another gushed, "It is clear that each town will come to greet him, but Anna would not like to participate in any of the programs." The anchor in a different channel reporter, she asked with affected concern, "But after a four-hour trip, he wanted to rest, he would not" At the moment the debate on TV channels?Hazare or his leadership skills should focus on getting the armed forces special powers in Manipur repealed Act or to get involved in the issue of Kashmir.There is a protest against corruption, price rise and the government's anti-poor policies. And they continue to occur. People have had fasted for a long time. Many progressive laws also enacted, without the benefit of a 24-hour coverage. What propelled the government into action in those cases the pressure of the people, and a moral pressure to respond. Any attempt by government to the media to withhold on the basis of their "movement to generate" potential is facile.


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